Creative Content Creation In Advertising

MSCH-A 251 – Professor George Logothetis
Covers the key skills needed to interpret a creative brief and build an ad campaign across multiple media platforms. Also examines how different creative roles work together within a team to produce a successful campaign.

Audience Analysis

MSCH-S 348 – Associate Professor Xan Smith
Introduces key communication research methods and data analysis techniques, focusing on how to collect, analyze, interpret, and report data for evaluating media and audiences

Graphic Design

MSCH-J 365 – Professor Steve Layton
Instruction in page design, illustration and web design informed by design theory emphasizing critical thinking, creative problem solving, and ethical practice. Uses Adobe programs, HTML, CSS, and other coding to produce original media projects for mass and targeted audiences.

Strategic Content Development

MSCH-A 305 – Professor Erica Dooley Dorocke
Developed strategic and creative skills for building integrated marketing campaigns, including concepting, copywriting, and designing content across print, broadcast, direct, mobile, digital, and social media.